Employer Branding
BIOGEN
PURPOSE
Improve Biogen visibility and awareness in order to make the company “Employer of Choice“
SOLUTION
The Employee Value Proposition was developed, through interviews with Top Management and the organization of a Focus Group with a sample of employees, highlighting the distinctive characteristics of Biogen as an employer.
The EMPLOYEE VALUE PROPOSITION has been represented through the development of a communication concept that tells the information collected through headline, call to action and visual.
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DECLINAZIONE
The concept was then declined in the following communication materials:
Invitation for the event and related mailing, rollup, digital desk customization and creation of video testimonials with the participation of Biogen people.
