Transfer the value and knowledge of the Welfare project , in order to promote awareness, spread the benefits and stimulate action. Give greater visibility to Welfare projects, with communication campaigns focus on individual activities, promoting their subscription and participation. Develop employee engagement and positive commitment.
Define a distinctive identity of the project through the ideation and development of a creative concept and a dedicated logo.
Design and develop a communication plan, that includes a series of activities and tools.
The concept was declined in the following communication materials:
Rollup, Postcards, Brochures, Canteen placemats,
html E-mail and a series of videos telling the story of the project.