![](\"https:\/\/communication.humanvalue.it\/wp-content\/uploads\/2018\/07\/banner_header_articoloBIOGEN.jpg\" "\\"banner_header_articoloBIOGEN\\"")
<\/span><\/div><\/div><\/div><\/div>Employer Branding<\/span><\/h2><\/h1><\/div>BIOGEN<\/span><\/h1><\/h1><\/div><\/div><\/div><\/div><\/div><\/div>PURPOSE<\/span><\/h2><\/h1><\/div>Improve Biogen visibility<\/strong> and awareness<\/strong> in order to make the company “Employer of Choice<\/strong>“<\/p>\n<\/div><\/div><\/div><\/div>SOLUTION<\/span><\/h2><\/h1><\/div>The Employee Value Proposition was developed, through interviews<\/strong> with Top Management<\/strong> and the organization of a Focus Group with a sample of employees, highlighting the distinctive characteristics of Biogen as an employer.
\nThe EMPLOYEE VALUE PROPOSITION has been represented through the development of a communication concept that tells the information collected through headline, call to action and visual.
\n.<\/p>\n<\/div><\/div><\/div><\/div>DECLINAZIONE<\/span><\/h2><\/h1><\/div>The concept was then declined in the following communication materials:<\/p>\n
Invitation for the event and related mailing, rollup, digital desk customization and creation of video testimonials with the participation of Biogen people.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>![\"\"](\"https:\/\/communication.humanvalue.it\/wp-content\/uploads\/2018\/07\/Rollup_front_100x200BIOGEN.jpg\" "\\"Rollup_front_100x200BIOGEN\\"")
<\/div><\/div><\/div>![\"\"](\"https:\/\/communication.humanvalue.it\/wp-content\/uploads\/2018\/07\/stand3rollup-bigBIOGEN.jpg\" "\\"stand3rollup-bigBIOGEN\\"")
<\/div><\/div><\/div>![\"\"](\"https:\/\/communication.humanvalue.it\/wp-content\/uploads\/2018\/07\/INVITO_mockupBIOGEN.jpg\" "\\"INVITO_mockupBIOGEN\\"")
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":14351,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[61],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-14519","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-employer-branding-en"],"yoast_head":"\nBiogen - Employee Value Proposition - Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/communication.humanvalue.it\/en\/voce-portfolio\/biogen-evp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biogen - Employee Value Proposition - 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BIOGEN<\/span><\/h1><\/h1><\/div><\/div><\/div><\/div><\/div><\/div>PURPOSE<\/span><\/h2><\/h1><\/div>Improve Biogen visibility<\/strong> and awareness<\/strong> in order to make the company “Employer of Choice<\/strong>“<\/p>\n<\/div><\/div><\/div><\/div>SOLUTION<\/span><\/h2><\/h1><\/div>The Employee Value Proposition was developed, through interviews<\/strong> with Top Management<\/strong> and the organization of a Focus Group with a sample of employees, highlighting the distinctive characteristics of Biogen as an employer.
\nThe EMPLOYEE VALUE PROPOSITION has been represented through the development of a communication concept that tells the information collected through headline, call to action and visual.
\n.<\/p>\n<\/div><\/div><\/div><\/div>DECLINAZIONE<\/span><\/h2><\/h1><\/div>The concept was then declined in the following communication materials:<\/p>\n
Invitation for the event and related mailing, rollup, digital desk customization and creation of video testimonials with the participation of Biogen people.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":14351,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[61],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-14519","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-employer-branding-en"],"yoast_head":"\nBiogen - Employee Value Proposition - Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/communication.humanvalue.it\/en\/voce-portfolio\/biogen-evp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biogen - 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PURPOSE<\/span><\/h2><\/h1><\/div>Improve Biogen visibility<\/strong> and awareness<\/strong> in order to make the company “Employer of Choice<\/strong>“<\/p>\n<\/div><\/div><\/div><\/div>SOLUTION<\/span><\/h2><\/h1><\/div>The Employee Value Proposition was developed, through interviews<\/strong> with Top Management<\/strong> and the organization of a Focus Group with a sample of employees, highlighting the distinctive characteristics of Biogen as an employer.
\nThe EMPLOYEE VALUE PROPOSITION has been represented through the development of a communication concept that tells the information collected through headline, call to action and visual.
\n.<\/p>\n<\/div><\/div><\/div><\/div>DECLINAZIONE<\/span><\/h2><\/h1><\/div>The concept was then declined in the following communication materials:<\/p>\n
Invitation for the event and related mailing, rollup, digital desk customization and creation of video testimonials with the participation of Biogen people.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":14351,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[61],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-14519","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-employer-branding-en"],"yoast_head":"\nBiogen - Employee Value Proposition - Communication<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/communication.humanvalue.it\/en\/voce-portfolio\/biogen-evp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Biogen - 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Improve Biogen visibility<\/strong> and awareness<\/strong> in order to make the company “Employer of Choice<\/strong>“<\/p>\n<\/div> The Employee Value Proposition was developed, through interviews<\/strong> with Top Management<\/strong> and the organization of a Focus Group with a sample of employees, highlighting the distinctive characteristics of Biogen as an employer. The concept was then declined in the following communication materials:<\/p>\n Invitation for the event and related mailing, rollup, digital desk customization and creation of video testimonials with the participation of Biogen people.<\/p>\n<\/div>SOLUTION<\/span><\/h2><\/h1><\/div>
\nThe EMPLOYEE VALUE PROPOSITION has been represented through the development of a communication concept that tells the information collected through headline, call to action and visual.
\n.<\/p>\n<\/div>DECLINAZIONE<\/span><\/h2><\/h1><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>